Custom brand identity for Spotify-sponsored clubs globally. CommunityX Clubs are Spotify-sponsored clubs that aim to celebrate and connect people's passions worldwide. We devised a visual system based on three key categories of interests that can be flex up and down to be used by Spotify employee and community of all interests and creative experiences to show off their clubs and communal identity. From there, a toolkit of graphics, icons and emojis are formed for people to easily jump in or enable those club members who wish to express more.