Designed by Tadao Ando with interior space created by KOMPAS, seeen is a new exhibition, pop-up & gallery space for global cultures in the heart of Omotesando. A cubic space that can be transformed into a convening point for fashion, music, arts, film, and more. We landed on the name by applying the purpose for the plus and the E-like geometric moments on the exterior. The line works is inspired by the only application of green hue in the transparent glass-material grid/hatch applied by KOMPAS as a standout texture & feature distinct from an otherwise very white, concrete, and minimalist space.


Cathleen Cher


Naming, Brand Identity